We develop ourselves,
so we know
what works
Placecraft is our holistic approach to creating and delivering destination-led developments – blending placemaking, branding, marketing and sales into one seamless, strategic process.
The lifecycle of our work
Since 2003 we’ve partnered with developers of all types, from stock-market-listed companies with big plans for resort development, through to small families in the French Alps looking to realise a plot of land next to the slopes.
Everything starts with location. To understand the environment we must walk the area, see the natural, urban or commercial elements around it, appreciate the topography, the views, the location and the vision of the land or building owner.
When we have a plan in place, we then draw upon our full range of talent, from our Destination Advisers and marketing teams, to our in-house private finance and after-sales service providers.
We have to put ourselves in the minds of our clients and synchronise their vision and requirements with the development goals.
Scenes that sell stories
At Athena Advisers, many of our clients invest from abroad. Some place such trust in us and in our carefully curated projects that they choose to purchase a property without ever setting foot inside.
One way we make this possible is through our videos.
Our films showcase each project in meticulous detail: from the way the light cascades through a room to the small touches that bring a property to life and spark the imagination. We also capture the essence of the location, making it almost tangible. Our on-the-ground experts share what makes each place so special and unique, both as a lifestyle choice and an investment.
The carefully crafted footage conveys the atmosphere, be it a sweeping coastline, morning surf spot or snowy street of an Alpine ski resort.
We also collaborate with developers to produce engaging thought-provoking interviews that tell the story of each property and highlight the quality craftsmanship behind it. These elements together create a vivid, trustworthy picture for our clients, wherever they are in the world.
